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Digo: Audience Marketplace Audience building: From a programmatic perspective
Digo: Audience Marketplace Audience building: From a programmatic perspective In today’s digital world, customers expect brands to provide personalized experiences and anticipate their needs. Programmatic advertising has helped achieve this by delivering targeted messages to specific audiences, but with the phasing out of third-party cookies, marketers need to find new ways to build and reach […]
Does ChatGPT know Latinos?
Does ChatGPT know Latinos? Everybody knows what ChatGPT is, so we were wondering how much ChatGPT knows about Latinos. Turns out, AI is cleverer than we expected with the right prompt and direction, you can get some interesting answers. We decided to ask some questions so keep on reading to see some answers. 1. Hello […]
How do Latinos celebrate Valentine’s Day?
Valentine’s Day is celebrated in many ways throughout Latin America, and each country has its own unique traditions. Latinos have everything: From parades to gift-giving, to public displays of affection. Overall, Valentine’s Day is a time for people to express their love and affection for one another, and Latin American countries have many unique and […]
DMPs, Audiences, and the key to making your campaign unforgettable
DMPs, Audiences, and the key to making your campaign unforgettable Marcos Sosa Publisher Account Manager Before investing in anything, we should be informed about what we are investing in and how. Advertising is no exception; before we hit that button, we must know what message we’re carrying, who’s going to read it, what they will […]
5 types of programmatic formats you MUST use.
Programmatic advertising is a powerful tool for reaching specific audiences and increasing the efficiency of ad campaigns. However, with so many different programmatic formats to choose from, it can be difficult to know which ones are the most effective. Programmatic advertising is a powerful tool for reaching specific audiences and increasing the efficiency of ad […]