Programmatic advertising is a powerful tool for reaching specific audiences and increasing the efficiency of ad campaigns. However, with so many different programmatic formats to choose from, it can be difficult to know which ones are the most effective.

Programmatic advertising is a powerful tool for reaching specific audiences and increasing the efficiency of ad campaigns. However, with so many different programmatic formats to choose from, it can be difficult to know which ones are the most effective.

In this blog post, we will explore the five types of programmatic formats that you must use to maximize the impact of your campaigns and achieve your advertising goals.

From display and video ads to native and audio formats, we will cover the key features and benefits of each format.

Whether you’re a seasoned advertiser or just getting started with programmatic advertising, this article will provide valuable information for your next campaign.

  • Display ads: Ads placed in a publisher site’s header, footer, and sidebar.
  • Video ads: These ads appear in a video, either before the video begins (pre-roll), during the video (mid-roll), or when the video ends (post-roll).
  • Audio ads: Ads are served in audio content such as podcasts.
  • Native ads: These are ads that follow the form of the content they’re shown in, for example, in content ads, or a promoted listing on Amazon.
  • Digital Out-of-Home (DOOH): this is the digital and analytically superior evolution of traditional out-of-home advertising. DOOH delivers flashy creatives that are relevant and engaging across multiple locations that span the consumer journey— something that other channels simply can’t offer.

Source: nelipatel.com – 12 programmatic advertising platforms to use in 2022.

In conclusion, programmatic advertising is a powerful tool for reaching specific audiences and increasing the efficiency of ad campaigns. By understanding the five types of programmatic formats you can make more informed decisions about how to engage with your target audience and achieve your advertising goals.

Remember, it is important to keep in mind that the format you choose for your campaign should depend on the audience you are targeting and the goals you are trying to achieve. By understanding the features and benefits of each format, you can create campaigns that are tailored to your specific needs and deliver the results you desire.

If you’re interested in learning how to implement these programmatic formats onto any campaign or having a capable team that does it for you, we’re here to support you.

In this blog post, we will explore the five types of programmatic formats that you must use to maximize the impact of your campaigns and achieve your advertising goals.


From display and video ads to native and audio formats, we will cover the key features and benefits of each format.


Whether you’re a seasoned advertiser or just getting started with programmatic advertising, this article will provide valuable information for your next campaign.

 

  • Display ads: Ads placed in a publisher site’s header, footer, and sidebar.
  • Video ads: These ads appear in a video, either before the video begins (pre-roll), during the video (mid-roll), or when the video ends (post-roll).
  • Audio ads: Ads are served in audio content such as podcasts.
  • Native ads: These are ads that follow the form of the content they’re shown in, for example, in content ads, or a promoted listing on Amazon.
  • Digital Out-of-Home (DOOH): this is the digital and analytically superior evolution of traditional out-of-home advertising. DOOH delivers flashy creatives that are relevant and engaging across multiple locations that span the consumer journey— something that other channels simply can’t offer.

Source: nelipatel.com – 12 programmatic advertising platforms to use in 2022.

In conclusion, programmatic advertising is a powerful tool for reaching specific audiences and increasing the efficiency of ad campaigns. By understanding the five types of programmatic formats you can make more informed decisions about how to engage with your target audience and achieve your advertising goals.

Remember, it is important to keep in mind that the format you choose for your campaign should depend on the audience you are targeting and the goals you are trying to achieve. By understanding the features and benefits of each format, you can create campaigns that are tailored to your specific needs and deliver the results you desire.

If you’re interested in learning how to implement these programmatic formats onto any campaign or having a capable team that does it for you, we’re here to support you.