DMPs, Audiences, and the key to making your campaign unforgettable

Marcos Sosa

Publisher Account Manager

Before investing in anything, we should be informed about what we are investing in and how.

Advertising is no exception; before we hit that button, we must know what message we’re carrying, who’s going to read it, what they will think, and of course, whether they’ll budge in or if you’re wasting your money.

And that’s where DMPs come in handy.

Great! But what's a DMP anyway?

A data management platform (DMP) is a unifying platform to collect, organize and activate first-, second-, and third-party audience data from any source, including online, offline, mobile, and beyond. It is the backbone of data-driven marketing and allows businesses to gain unique insights into their customers.

Simple, right? Well, the process doesn’t end there.

Once the data is collected, it is organized into a series of segments called a “hierarchy,” which can change based on each end user’s business model.

In short, all your audience data is collected in one place for a quick and easy understanding of who your best customers are, what content they interact with, and how best to reach them effectively.

Now, why are audiences important?

The idea behind programmatic media buying is being able to pick and choose specific segments to target the correct audience and achieve your goal.

The opportunity we have now to access audience lists that go from a robust “Entertainment News” to a niche of “Switched from Carrier A to B” is mind-blowing.

But still, is this targeting enough to succeed in our KPIs?

There’s a feature most DMPs and DSPs offer that is audience modeling. This is when you model traits from a seed audience to get other sets of audiences that are “look-alike” or custom.

There is no such thing as a perfect audience, yet the campaign’s objective will set the standard needed to achieve your goals, which makes DMPs and audiences such an important and crucial part of the success of your campaigns.

Are you feeling drawn to create deep connections with your perfect audience? Take advantage of us and join the first-party data movement.

By Marcos Sosa, Publisher Account Manager at Digo

Source: Lotame

Digo Hispanic Media

DMPs, Audiences, and the key to making your campaign unforgettable

DMPs, Audiences, and the key to making your campaign unforgettable

Marcos Sosa

Publisher Account Manager

Marcos Sosa

Publisher Account Manager

Before investing in anything, we should be informed about what we are investing in and how.

Advertising is no exception; before we hit that button, we must know what message we’re carrying, who’s going to read it, what they will think, and of course, whether they’ll budge in or if you’re wasting your money.

And that’s where DMPs come in handy.

Great! But what's a DMP anyway?

A data management platform (DMP) is a unifying platform to collect, organize and activate first-, second-, and third-party audience data from any source, including online, offline, mobile, and beyond. It is the backbone of data-driven marketing and allows businesses to gain unique insights into their customers.

Simple, right? Well, the process doesn’t end there.

Once the data is collected, it is organized into a series of segments called a “hierarchy,” which can change based on each end user’s business model.

In short, all your audience data is collected in one place for a quick and easy understanding of who your best customers are, what content they interact with, and how best to reach them effectively.

Now, why are audiences important?

The idea behind programmatic media buying is being able to pick and choose specific segments to target the correct audience and achieve your goal.

The opportunity we have now to access audience lists that go from a robust “Entertainment News” to a niche of “Switched from Carrier A to B” is mind-blowing.

But still, is this targeting enough to succeed in our KPIs?

There’s a feature most DMPs and DSPs offer that is audience modeling. This is when you model traits from a seed audience to get other sets of audiences that are “look-alike” or custom.

There is no such thing as a perfect audience, yet the campaign’s objective will set the standard needed to achieve your goals, which makes DMPs and audiences such an important and crucial part of the success of your campaigns.

Are you feeling drawn to create deep connections with your perfect audience? Take advantage of us and join the first-party data movement.

By Marcos Sosa, Publisher Account Manager at Digo

Source: Lotame

Digo Hispanic Media