For many Latino families, the holidays aren’t over until the Epiphany or, the Three Kings Day. As a matter of fact, in many countries of Latin American Descent, the ‘Epiphany’/ Three King’s Day holds much more importance than Christmas itself.

For many Latino families, the holidays aren’t over until the Epiphany or, the Three Kings Day. As a matter of fact, in many countries of Latin American Descent, the ‘Epiphany’/ Three King’s Day holds much more importance than Christmas itself.

Three Kings Day is a tradition celebrated almost everywhere in the world in countries such as Mexico, the United States, Puerto Rico, Dominican Republic, and more. Millions of kids make a wish list to receive presents after behaving well all year. Also, Hispanic families, friends, and co-workers come together to share the delicious Rosca de Reyes and celebrate this day.

Half of Hispanics said they celebrate Three Kings Day, even more in Spanish-speaking households (74%) and among less-acculturated Hispanics (81%), according to the multi-cultural marketing firm ThinkNowResearch. Meanwhile, 38% of U.S. Hispanics buy gifts to celebrate the holiday, and 49% plan to serve special foods that day, research shows.

What happens with retail during this particular festivity?

Well, let’s see some cool facts about the Three King’s Day holiday in the United States:

  • A growing number of retailers are promoting the Hispanic tradition of celebrating Three Kings Day to extend the buying season past Christmas and connect with Hispanic customers.
  • This day is as important as Christmas in Mexico, Puerto Rico, Spain, and many Latin American countries.
  • Walmart promotes the Three King’s Day every year by displaying products geared to the celebration.

Now, let’s talk about E-commerce on this day

During this day, most consumers are inclined to make e-commerce purchases due to the facilities that online stores offer. But, what do they ask for the most during Three Kings Day?

Toys are the most requested for the Three Kings Day festivities, with 64% purchase intention.

  • Fashion with 33%.
  • Board Games with 32%.
  • Consoles and video games with 30%.
As in many shopping seasons, on Three Kings Day, purchases must be anticipated.
They have to be made, months or weeks before the date, for people to take advantage of special shopping dates and discounts, such as Christmas or New Year’s Day.

According to the survey carried out by AMVO, 36% of consumers buy two or three weeks in advance.

When it comes to festivities and gift-giving, knowing how your consumer thinks and feels is essential to create the right strategies to succeed.  As a brand or business owner, you must encourage your customers by displaying your products and services accordingly. 

Remember that we’re here to support you from A-Z, every single step of the way. From creativity to strategy and planning, we got you.

Sources: retaildive.com – Could ‘Three Kings Day’ become a retail holiday in the US?
www.womgp.com/blog/- La magia del E-commerce en el Día de Reyes

Three Kings Day is a tradition celebrated almost everywhere in the world in countries such as Mexico, the United States, Puerto Rico, Dominican Republic, and more. Millions of kids make a wish list to receive presents after behaving well all year. Also, Hispanic families, friends, and co-workers come together to share the delicious Rosca de Reyes and celebrate this day.

Half of Hispanics said they celebrate Three Kings Day, even more in Spanish-speaking households (74%) and among less-acculturated Hispanics (81%), according to the multi-cultural marketing firm ThinkNowResearch. Meanwhile, 38% of U.S. Hispanics buy gifts to celebrate the holiday, and 49% plan to serve special foods that day, research shows.

What happens with retail during this particular festivity?

Well, let’s see some cool facts about the Three King’s Day holiday in the United States:
  • A growing number of retailers are promoting the Hispanic tradition of celebrating Three Kings Day to extend the buying season past Christmas and connect with Hispanic customers.
  • This day is as important as Christmas in Mexico, Puerto Rico, Spain, and many Latin American countries.
  • Walmart promotes the Three King’s Day every year by displaying products geared to the celebration.

Now, let’s talk about E-commerce on this day

During this day, most consumers are inclined to make e-commerce purchases due to the facilities that online stores offer. But, what do they ask for the most during Three Kings Day?

Toys are the most requested for the Three Kings Day festivities, with 64% purchase intention.

  • Fashion with 33%.
  • Board Games with 32%.
  • Consoles and video games with 30%.

As in many shopping seasons, on Three Kings Day, purchases must be anticipated.

They have to be made, months or weeks before the date, for people to take advantage of special shopping dates and discounts, such as Christmas or New Year’s Day.

According to the survey carried out by AMVO, 36% of consumers buy two or three weeks in advance.

When it comes to festivities and gift-giving, knowing how your consumer thinks and feels is essential to create the right strategies to succeed.  As a brand or business owner, you must encourage your customers by displaying your products and services accordingly.

Remember that we’re here to support you from A-Z, every single step of the way. From creativity to strategy and planning, we got you.

Sources: retaildive.com – Could ‘Three Kings Day’ become a retail holiday in the US?

www.womgp.com/blog/- La magia del E-commerce en el Día de Reyes