Clash of Titans

What’s the biggest rivalry in baseball? Sox vs Yankees? Astros vs… heck, everyone else? Well, to find this one, you have to look to the Dominican Republic. That beautiful, raucous, joyful, baseball-crazed little island country in the Caribbean. This peculiar and happy nation has been witnessing the most intense rivalry professional baseball has ever seen […]

📢🌐 Unlocking Growth through Inclusive Marketing: Insights from Keynote Speakers at Programmatic I/O 2023 by Kevin McClintock 💼

Insights from Keynote Speakers at Programmatic I/O 2023 by Kevin McClintock

At digo:, we believe in the transformative power of data-driven decision-making and inclusive media practices. We were fortunate to attend this year’s 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐚𝐭𝐢𝐜 𝐈/𝐎 in Las Vegas, where thought leaders shared valuable insights on these topics. Let’s dive into the key takeaways by Kevin McClintock-Batista! Keynote Speech – On The Road to ROI, with CMO of Bob […]

Digo: Audience Marketplace Audience building: From a programmatic perspective

Digo: Audience Marketplace Audience building: From a programmatic perspective In today’s digital world, customers expect brands to provide personalized experiences and anticipate their needs. Programmatic advertising has helped achieve this by delivering targeted messages to specific audiences, but with the phasing out of third-party cookies, marketers need to find new ways to build and reach […]

Does ChatGPT know Latinos?

Does ChatGPT know Latinos? Everybody knows what ChatGPT is, so we were wondering how much ChatGPT knows about Latinos. Turns out, AI is cleverer than we expected with the right prompt and direction, you can get some interesting answers. We decided to ask some questions so keep on reading to see some answers. 1. Hello […]

How do Latinos celebrate Valentine’s Day?

Valentine’s Day is celebrated in many ways throughout Latin America, and each country has its own unique traditions. Latinos have everything: From parades to gift-giving, to public displays of affection. Overall, Valentine’s Day is a time for people to express their love and affection for one another, and Latin American countries have many unique and […]

DMPs, Audiences, and the key to making your campaign unforgettable

DMPs, Audiences, and the key to making your campaign unforgettable Marcos Sosa Publisher Account Manager Before investing in anything, we should be informed about what we are investing in and how. Advertising is no exception; before we hit that button, we must know what message we’re carrying, who’s going to read it, what they will […]