Case: State of Kansas Vaccination

Connecting emotionally with the U.S. Hispanic community through culturally relevant messaging to educate them about the vaccines.

Case: State of Kansas Vaccination

Connecting emotionally with the U.S. Hispanic community through culturally relevant messaging to educate them about the vaccines.

Hispanics in Kansas represent about 12% of the total population. During Covid-19, Hispanics were vaccinated at a lower rate than the other ethnic groups by May 2021. Additionally, according to the CDC, they were twice as likely to be infected and three times more at risk of being hospitalized. 

Hispanics in Kansas represent about 12% of the total population. During Covid-19, Hispanics were vaccinated at a lower rate than the other ethnic groups by May 2021. Additionally, according to the CDC, they were twice as likely to be infected and three times more at risk of being hospitalized. 

Our Mission

Our Mission

Address the safety concerns of the vaccines to the Hispanic Kansas population in a culturally relevant appeal that reflects their lifestyles, creating a positive attitude towards getting vaccinated and ultimately increasing their vaccination rates.

Address the safety concerns of the vaccines to the Hispanic Kansas population in a culturally relevant appeal that reflects their lifestyles, creating a positive attitude towards getting vaccinated and ultimately increasing their vaccination rates.

Play Video

In Partership with:

In Partnership with: