Elevate
Elevate
A quest for the “Latino HBCU”.
AGM university believes that education is the great equalizer.
Starting operations in the US, the organization is focused on
giving access to high education to members of our commu-
nities. Many of which have challenges such as being full time
workers, family providers, caregivers, single parents, etc.
We began by creating a map of potential audiences.
Creating 4 thorough segments of interest.
In our strategy, we envisioned how AGM has the opportunity to evolve into a narrative similar to HBCUs for our community.
We designed a brand footprint, values, purpose and messaging that amplifies this message with a single idea. This idea at the center of campaigns for branding, recruitment and programs. As well as editorial and academic content.
We began by creating a map of potential audiences. Creating 4 thorough segments of interest.
In our strategy, we envisioned how AGM has the opportunity to evolve into a narrative similar to HBCUs for our community.
We designed a brand footprint, values, purpose and messaging that amplifies this message with a single idea. This idea at the center of campaigns for branding, recruitment and programs. As well as editorial and academic content.
We were tasked to create a small campaign for a tiny university.
We created a brand narrative for those looking to
improve their lives through education in a place
where they get what you’re about.
We were tasked to create a small campaign for a tiny university. We created a brand narrative for those looking to improve their lives through education in a place where they get what you’re about.