Global Health
Global Health
Tasked with a strategy to connect with latinos of Global Health’s burgeoning operations in Texas, we started doing what we do best: Learning.
Tasked with a strategy to connect with latinos of Global Health’s burgeoning operations in Texas, we started doing what we do best: Learning.
Medicare Advantage plans are an extremely competitive and dynamic category.
Add the regulatory elements and soon you find out that differentiation is tough.
Through data and analysis, we began.
Our planning found a brand narrative built on values based identification messaging a distillation of benefits in a way that resonates and connects deeply with our audience.
After our proposal was presented, we were offered the general market and acquisition campaigns. As well as campaigns for Global Health’s Flagship operation in Oklahoma. Some of us were as surprised as if we were watching Dolly Parton singing a Reggaeton.
But it was the work that built this trust.
One that also took us to develop the branding look and feel, product websites, copy platforms as well as working alongside their Direct agency. All this within a 3 month window. Like we said, a great sign of trust.
So, ideas and insights from a diverse bunch of hispanics from the coast, helped find the vision for a brand of America’s heartland.
And we loved doing it!
Medicare Advantage plans are an extremely competitive and dynamic category.
Add the regulatory elements and soon you find out that differentiation is tough.
Through data and analysis, we began.
Our planning found a brand narrative built on values based identification messaging a distillation of benefits in a way that resonates and connects deeply with our audience.
After our proposal was presented, we were offered the general market and acquisition campaigns. As well as campaigns for Global Health’s Flagship operation in Oklahoma. Some of us were as surprised as if we were watching Dolly Parton singing a Reggaeton.
But it was the work that built this trust.
One that also took us to develop the branding look and feel, product websites, copy platforms as well as working alongside their Direct agency. All this within a 3 month window. Like we said, a great sign of trust.
So, ideas and insights from a diverse bunch of hispanics from the coast, helped find the vision for a brand of America’s heartland.
And we loved doing it!
:
Texas
:
Texas
:
Spanish Version
:
Spanish Version
:
Oklahoma
:
Oklahoma
Let us take your brand strategy
to new heights.
