Mi alma matters
Mi alma matters
Finding the soul of a brand.
Yet, only those already inside knew of this.
The brand needed a big idea to connect with audience
segments and convey this sense of purpose. And idea to
Infuse the university with a calling card. With rally cry.
Yet, only those already inside knew of this.
The brand needed a big idea to connect with audience segments and convey this sense of purpose. And idea to Infuse the university with a calling card. With rally cry.
“Mi Alma Matters” was a campaign idea brought on by
a deep dive, that included dozens of one to one interviews
with students and faculty, data mining, careful observation
and a distillation of insights that were summarized
in a two sided strategy:
A new relationship with education on this generation
Education and youth’s role in the morale of Puerto Rico
“Mi Alma Matters” was a campaign idea brought on by a deep dive, that included dozens of one to one interviews with students and faculty, data mining, careful observation and a distillation of insights that were summarized in a two sided strategy:
A new relationship with education on this generation Education and youth’s role in the morale of Puerto Rico
Through “Mi Alma Matters”, there’s finally a brand message that unifies and transmits to everyone a powerful sense of purpose in a way deserving the hard work and passion UAGM staff and students have for their university.
Heck, when you see your campaign catchphrase on the team mascot
and uniform, you know you did something right.
Through “Mi Alma Matters”, there’s finally a brand message that unifies and transmits to everyone a powerful sense of purpose in a way deserving the hard work and passion UAGM staff and students have for their university.
Heck, when you see your campaign catchphrase on the team mascot and uniform, you know you did something right.
Let us take your brand strategy
to new heights.
