Digital OOH Advertising
Expanding your brand footprint in ways only imagined 5 years ago.
Out-of-Home advertising just got lucky. And you, and us, and everyone too.
Once upon a time, OOH advertising buying was a drag: complicated, expensive, slow, static, unmeasurable… the list can go on. It used to represent everything we are moving away from.
Good news is that it is not like that anymore. Out-of-Home advertising has evolved to meet up the trends and technology evolution.
Welcome to Digital Out-of-Home advertising or DOOH. Enabling an effective and seamless ad buying for the sake of… just all of us.
Digital OOH Advertising
Expanding your brand footprint in ways only imagined 5 years ago.
Out-of-Home advertising just got lucky. And you, and us, and everyone too.
Once upon a time, OOH advertising buying was a drag: complicated, expensive, slow, static, unmeasurable… the list can go on. It used to represent everything we are moving away from.
Good news is that it is not like that anymore. Out-of-Home advertising has evolved to meet up the trends and technology evolution.
Welcome to Digital Out-of-Home advertising or DOOH. Enabling an effective and seamless ad buying for the sake of… just all of us.
Cross-Device Observation
Media consumption, location behavior, and engagement patterns are observed and matched across devices to create a Comprehensive User Profile.
Ranking and Scoring
Using this profile, the Connected Consumer Graph develops a predictive model against the user’s likelihood to engage with a campaign message.
Cross-Device Reach
Users with the highest likelihood of fulfilling the campaign objectives are identified and targeted across all devices: mobile, desktop and tablet.
Remove all the barriers of traditional media buying with a single platform
- Plan and execute campaigns in real time
- Adapt messages according to immediate brand needs: communication adjustments, weather changes, screens location and more
- Get precise measurement for each brand target and KPI
- Reduce costs and execution times
- Create unforgettable ads
- Get audience segmentation, type of screens, locations, appropriate daypart and more
Remove all the barriers of traditional media buying with a single platform
- Planning campaigns and execute them in real time
- Adapt the message according to the immediate needs of the brand such as adjustments in communication, changes in the weather, communication according to the location of the screens, amongst many other possibilities
- Precise measurement for each brand target and KPI
- Reduction of costs and execution times
- Innovative creatives
- Audience segmentation, type of screens, locations, appropriate daypart for your brand, amongst others
DIGITAL OUT OF HOME ADVERTISING
Extend the reach of your DOOH campaigns through retargeting
How does it work?
When a person is exposed to DOOH assets, the device ID is collected from view-sheds -stay with us, a.k.a. polygon- and retargeted with matching digital creatives.
We draw view-sheds around each DOOH asset and create a retargeting ad group for the mobile component of the DOOH campaign.
The user is served with an ad on mobile, that previously saw on DOOH by passing back a list of devices to target within a unique segment.
Got all that? One spot, many devices exposed. Bingo!
DIGITAL OUT OF HOME ADV.
Extend the reach of your DOOH campaigns through retargeting
How does it works?
When a person is exposed to DOOH assets, the device ID is collected from view-sheds -stay with us, a.k.a. polygon- and retargeted with matching digital creatives.
We draw view-sheds around each DOOH asset and create a retargeting ad group for the mobile component of the DOOH campaign.
The user is served with an ad on mobile, that previously saw on DOOH by passing back a list of devices to target within a unique segment.
Got all that? One spot, many devices exposed. Bingo!
Take control of your life, sorry, ads and bring them to life with DOOH
